Brand Protection

You will be able to

• Choose monitoring channels and say what each one can and cannot see
• Detect a cloned site from signals an attacker finds hard to change
• Decide when a defensive registration pays for itself
• Assemble an evidence package that survives a challenge
• Choose the right party in the takedown chain to approach first
• Write an abuse report that is acted on rather than filed
• Draw the line between what automates well and what must not

Syllabus

1. 1. Monitoring Channels

   Registration feeds, certificate streams, and watching your own estate for change.

   1. Registration feeds11 min
   2. Certificate streams11 min
   3. Watching your own estate11 min

2. 2. Detecting a Clone

   The signals a cloner finds hard to change, and where automated detection stops.

   1. Signals that are costly to change12 min
   2. Where automated detection stops10 min

3. 3. Defensive Registration

   When holding a name pays for itself, and the arithmetic against holding them all.

   1. When holding a name pays for itself11 min
   2. The arithmetic against registering everything10 min

4. 4. Evidence

   What to capture, in what order, and what makes it survive a challenge.

   1. What to capture, and in what order12 min
   2. Provenance11 min
   3. The window closes10 min

5. 5. The Takedown Chain

   Five parties, what each will act on, and realistic timelines for each.

   1. Five parties12 min
   2. Choosing who to approach first11 min
   3. Timelines, and where UDRP fits11 min

6. 6. Reporting Abuse

   The first message an abuse desk needs, and what to do when nobody answers.

   1. The first message11 min
   2. When nobody answers11 min

7. 7. Automation and Judgement

   What automates well, what must not, and how to design the handoff between them.

   1. What automates well10 min
   2. Designing the handoff11 min

8. 8. Final assessment

   15 scenario questions · 80% to pass · unlimited retakes

   What the assessment covers