The not-doing section is written at the same time as the plan and for the same audience. Each entry names what it would have addressed, why it is not proportionate here, and the trigger to revisit.
For this estate
| Not doing | Would have addressed | Why not | Revisit if |
|---|---|---|---|
DNSSEC on calderandvoss.com | Record tampering; prerequisite for DANE | The one signed domain in this estate has been failing validation for an unknown period and nobody detected it. Adding a second is adding a second outage nobody will see. | The provider offers managed signing with CDS, and signature-expiry monitoring is live |
| DANE | On-path interception of inbound mail | Requires DNSSEC, which is deferred, and the MX zone would need signing too | DNSSEC is deployed and boring for two quarters |
| BIMI | Nothing defensive — brand recognition in the inbox | No registered trademark, and an annual certificate cost with no security benefit | A trademark is registered for another reason and marketing wants it |
| Registry lock beyond two domains | Domain hijack surviving full registrar-account compromise | Per-domain fee and real change friction across eleven domains | A third domain becomes business-critical |
| Defensive registration beyond the primary brand | A fraction of the lookalike space | The space is unbounded; monitoring covers all of it for less | A specific permutation is used against us twice |
| A commercial brand monitoring service | Faster and broader lookalike detection | Nobody is resourced to work a queue yet. Start with CT and registration feeds into the existing security queue. | The internal queue is being worked and is the constraint |
What is not on this list
Nothing free is on it. Registrar MFA, rua everywhere, the non-sending record set, removing dangling records, CAA, np=reject, DMARC to at least quarantine on sending domains. A not-doing entry for any of those is an error in the report, not a judgement call.
Write it before you need it
Written alongside the plan, this is a set of decisions with reasons. Written after an incident, it is an explanation — and it will read as one however true it is. The revisit triggers are what make the difference: they show the question was asked and answered rather than never considered.